CSI asks students to check out its new logo and look



Christine Morgan

The Center for Student Involvement encourages students to “discover the possibilities” with their new, refreshed look and logo, but its mission is still the same — to get students involved.

Timeka Rashid, assistant dean of students and director of CSI, said they updated the previous magnifying glass logo to the new arrow logo. The goal of the new look is to give CSI an identifier and to make CSI easily recognizable to students.

“Basically the arrow is connecting you to all the different directions and all the different possibilities, similar to a roadmap,” Rashid said.

Rashid said CSI worked with University Communications and Marketing for a semester to develop the new look, which was completed at the end of last semester.

“UCM took our unofficial tagline, ‘discover the possibilities,’ and applied it in terms of connecting you in directions. That’s where the arrow comes from,” Rashid said.

The marketing campaign strives to inform students of the wide selection of activities available to them on campus.

“We also want to inform not just our current students but our prospective students that there is a lot going on at Kent State,” Rashid said.

CSI Associate Director Brenda McKenzie said in addition to advertising CSI events, their department can direct students to other resources on campus.

“Our office plays a role in both behind the scenes, in terms of getting student organizations registered and getting events planned so that they are successful,” McKenzie said. “We are not the only resource, so we can act as a central clearing house to direct students to other resources, such as residence services and recreational services.”

Della Marie Marshall, associate director of CSI, said she wants students to check out the new What’s up Kent State? website and calendars. Each calendar documents campus events and highlights which events students can earn FLASHperks for attending. Students can then redeem their FLASHperks for rewards.

“We want students to know that there are activities going on campus,” Marshall said. “There are fun things for them to do and there are ways for them to get involved. We want to encourage students to go to the new website, and the USG websites, to find out what’s happening at the campus on the weekends.”

Contact Christine Morgan at [email protected].