At a town hall meeting Monday in Fairfax, Virginia, Ohio Gov. John Kasich told attendees about an early Ohio statehouse campaign he mentioned that “many women, who left their kitchens to go out and go door-to-door and to put yard signs up for me.”

His statement was met with a retort from a woman voter, saying she will come support him, “but I won’t be coming out of the kitchen.”

He eventually apologized later that day on CNN, though not before saying earlier that people just need to “relax.”

His statement, however, came at a poor time: Just one day after he officially signed a bill prohibiting Ohio “from contracting for health services with any organization that promotes or performs abortions,” according to CNN.

Furthermore, the bill prevents more than $1 million in funding to those services—funded or nonprofit—that provide other services like health screenings and prevention of violence against women.

Kasich’s statement Monday, though lacking in tact, provides a bigger scope on how politicians need to take a look in how they run campaigns.

By signing a controversial law, regardless of how people feel about it, it would seem imperative for a politician to watch what he or she says in the days following.

A number of candidates have already said or done things they needed to address later or issue an apology in what seems like in an effort to be personable. While it’s important to not sound too rehearsed and fake, these potential leaders have to remain sensitive to current conditions and audiences as they go about their campaign strategy.