Editor’s Note: A quote was corrected in this story to address a miscommunication. Due to a reporter’s error, Devlin Charlton-Dennis’ title was misreported. The story has been updated to correct the mistake.

Kent Natural Foods Cooperative filmed a crowd funding video Wednesday afternoon for its Kickstarter campaign to raise money for an expansion project.

The film will be posted to Kickstarter.com on Sept. 17 with a goal of $10,000. The co-op hopes to raise $25,000 by December 31.

Jeff Ingram worked for the co-op for 15 years and said the co-op is a member-owned store and has a very wide customer base that expands through various races and religions.

“The common denominator is food. We all need food,” Ingram said.

He said the co-op is exploding with products and customers.

“Expansion will help us streamline things a little more and help us better serve our customers,” Ingram said.

Kent alumnus Devlin Charlton-Dennis directed the video. Charlton-Dennis, vice president of Synthesis Digital Solutions, said as a student, he used to shop at the co-op.

“It is cool to see the rebirth of the city and the rejuvenation of the downtown area,” Charlton-Dennis said.

Synthesis Digital Solution donated the company’s time and equipment to help with the Kickstarter campaign. Charlton-Dennis said he wanted to make the video as easily consumable as possible.

“There is a lot of information to get across,” he said.

Charlton-Dennis said the film will be comedic and will emphasize the limited space the co-op has.

Co-op vice president Hayley Bennett said she hopes the video conveys the community involvement and the store’s needs.

“There are over 3500 items in 900 square feet of space,” Bennett said.

She said the expansions will help the co-op better serve its customers by providing more space to carry more products.

“We are trying to expand with demand,” she said.

Contact Ada Marcantonio at [email protected]