LISTEN to Geno Ford speaking at this morning’s press conference.

The athletic department officially named Geno Ford as its new men’s basketball coach at an 11:00 a.m. press conference today.

Ford replaces Jim Christian, who left for TCU over the weekend.

Director of athletics Laing Kennedy introduced Ford at 11:04 after acknowledging what Christian did for the program. Ford entered the full room at the M.A.C. Center in a cream- colored shirt, blue tie and black coat. Kennedy placed two Kent State hats on Ford’s head when he introduced Ford as coach.

Ford was an assistant coach last season after spending the previous two seasons as head coach at Muskingum College. He was an assistant coach at Kent State from 2002-05.

He becomes the 23rd head coach in the program’s history.

Stay with KentNewsNet.com all day for continuous coverage of the Geno Ford hiring.